Tongo Toys
Fall 2022
How do we create an effective brand identity and image for a new concept of toy?
Design question:
finalist in the 2024 AIGA Baltimore Flux Student Design Competition
Overview:
In my Visual Communication Design class, we partnered with the Gilliam Center for Entrepreneurship at JMU to develop branding materials for Tongo, a plush, sensory children's toy aimed at fostering creativity and aiding occupational therapy practices.
Challenge:
Our task was to create a cohesive brand identity that effectively communicates Tongo's purpose and resonates with its target audience of children and caregivers. We started from scratch with no brand guidelines besides a general idea of a color palette and aesthetic that the creator was looking for.
Approach:
We began by researching the target market and understanding the unique benefits of Tongo. With this insight, we crafted a versatile logo and developed branding materials including business cards, letterheads, and packaging. Additionally, we created a comprehensive brand guide to ensure consistency in the use of colors, typefaces, logos, imagery, and textures associated with the brand.
Solution:
Our final branding package for Tongo reflects its playful and therapeutic nature while maintaining a professional and cohesive visual identity. Through thoughtful design choices and attention to detail, we aimed to enhance the product's market appeal and communicate its value to consumers.
Created with Alana Shapiro
SMAD 332: Visual Communication Design
Designed in Adobe Illustrator and Adobe InDesign
Fall 2022
More of my projects:
